PHILLIMON MHLANGA
The Zimbabwe Olympic Committee (ZOC) will next week hold a three-day sports marketing and events tourism workshop in Harare meant to give participants insights on how to market their disciplines, BT Sports can report.
The event runs from November 3 to 5.
The aim of the seminar is to give participants insights on the science of sports marketing through detailed explanation concepts and practices to raise the level of marketing performance.
The topics to be covered, according to the ZOC, will include sports marketing concepts, navigating sports marketing in the era of Covid-19, marketing opportunities and negotiating contracts, understanding sports sponsorship,brand marketing and visibility, managing marketing rights, developing and managing marketing strategy and digital marketing, among others.
ZOC said they have engaged an international sports and events marketing professional, Idy Uyoe (pictured), to facilitate the workshop.
Uyoe has more than 18 years of proven leadership experience in the business development, content marketing, sponsorships, and communication strategy.
He successfully managed event marketing programmes at three Olympic Games and around the FIFA World Cup.
He also partnered the Nigeria Football Federation on media assets for FIFA World Cup qualification matches in the Confederation of Africa Football qualifying zone.
He is renowned for excellence in due diligence and risk management.
Delegates to the sports marketing and events tourism workshop will be drawn from various ZOC stakeholders including the Ministry of Youth, Sport, Arts and Recreation, Sport and Recreation Commission, Affiliated National Federations, the ZOC board and Secretariat.
ZOC president Thabani Gonye said: “The workshop talks directly tothe third ZOC strategic Key Performance Area of Business Development whose overall goal is to make the ZOC brand visible, attractive, competitive and optimally leveraged by 2025 with Paris 2024 and Los Angeles 2028 in mind.” \
He added: “We, however, can never achieve success on our own, but need the support of all the key sport stakeholders including the corporates, who are critical in the sponsorship mix to realise positive performance results.
We are ready to welcome Uyoe to Zimbabwe come November and look forward to a transformed marketing approach and landscape for our local sport.”
