Zimbabwe’s leading tourism and travel fair, Sanganai/Hlanganani World Tourism Expo roars into life virtually today as part of measures to combat the spread of the Covid-19 pandemic.
The fair runs up to Friday.
Sanganai/Hlanganani is being organized by the Zimbabwe Tourism Authority (ZTA) and forms part of the Tourism Recovery Plan that aims to achieve a US$5bn economy by 2025.
Government recently reopened the tourism sector and this development is likely to boost both domestic and international visits to local attractions.
The last six months have been a trying time for the events and exhibitions industry with an uncertain future.
However, with innovation or adaptation from exhibition organisers and venue, digital platforms now offer greater opportunities and will break the crisis that had paralysed the tourism industry.
ZTA has taken the decision to adapt and create an immersive multi-media experience for businesses seeking to market their goods and services in a world locked down by Covid-19 restrictions, according to Pauline Ndlovu the Acting Executive Director for National Convention Bureau.
“The virtual platform offers flexibility to schedule, book and hold meetings from the comfort of one’s office or home.
To date more than 150 local and international exhibitors have registered to interact with more than 100 top buyers from across the globe,” Ndlovu said.
The platform will feature interactive webinar sessions with professionals that are aimed at equipping the industry and the public with the latest tourism trends.
The webinars will also touch on key issues that will include strategies to be employed by the industry to improve our capacity as a destination to recover and grow our sector during and post the Covid-19 era.
Destination presentations will share the state of preparedness of tourism venues and facilities throughout the country.
Participants will be able to interact with presenters so they may be able to address their concerns.
The Sanganai/Hlanganani World Tourism Virtual Expo will be officially opened online on today.