VICTORIA FALLS – Victoria Falls based entertainment and fashion company, Express Fashions, said their recent donation to the elderly in the tourist town was a way of encouraging ‘ubuntu’ in the community.
The company recently donated groceries and food stuffs to the elderly, a move that was hailed by several players in tourism and entertainment.
Director of Express, Paul Shambare, said they were encouraging Ubuntu in the community.
“We work with young dancehall artistes here in Victoria Falls and we are trying to encourage them to practice Ubuntu. I am happy that people have received the move and have also agreed to partner with us in our next community initiatives,” he said.
Shambare said they were working towards the development of artistes in a different manner.
“Contrary to the perception people have about dancehall, we are trying to encourage the artistes and the fashion designers we work with to grow up in a different manner. Giving back to the community is one of the things that need to be done in order to get appreciation,” he said.
He said they will also make use of their fashion label, Express Fashions, to foster some community programmes in the tourist city.
“Fashion is key in presenting an identity of a person and, in that regard, we have established a big shop here in Victoria Falls where we sell different clothes with the label Express Wear. We will use the label to enhance some community initiatives,” he said.
They have also appointed fast rising dancehall musician, Breez Sox, as their brand ambassador for the Express label. They are also considering working with two other artistes from Bulawayo and Harare.
“We will work with two other musicians from Harare and Bulawayo to be our ambassadors. In that way we will also expose different designers from Vic Falls to alternative markets,” he said.
Shambare said they were spreading their wings across the country.
“We are taking the brand across the country and engaging various stakeholders,” he said. They are also in the process of engaging several designers from different parts of the country.
“As the brand grows we will be engaging several designers that will also do some cultural designs under Express,” he said.
His vision is to establish a fashion label that will spread across the world.
“We are not limited to anything when it comes to fashion and we will be taking it far,” he said.