CZI calls for product glocalisation
BUSINESS REPORTER
The Confederation of Zimbabwe Industries (CZI) says local companies need to be innovative in producing products in line with the changing global demands.
The call comes ahead of CZI’s Congress 2022 which runs from September 7 to 9 under the theme “Glocalise”.
Glocalisation is when a product or service that is developed and distributed globally is also adjusted to accommodate the user or consumer in a local market.
The congress discussion topics will include highlighting financing opportunities to unlock funding for business and industrial development, an ideas forum exchange on glocalisation, examining the macro-economic and business environment for growth, and a focus on building economic growth coalitions between government and business.
In his letter to both members and non members including policy makers, leaders and analysts, among others, CZI president Kurai Matsheza invited them to join the industrialists body in exploring the world “around us and crafting some business and policy solutions that can take us forward”.
“The world is changing and we can contribute to shaping it in a way to help us to participate more effectively and competitively in the global village we are a part of. There is no better vantage point than where we have a world view to deliberate on business and the economy,” Matsheza said.
Running concurrently at the congress will be a new product and new companies’ exhibition showcasing new innovations in the local market.
This platform is geared at providing entrepreneurs with an opportunity to explore new markets though interactions with various institutional representatives in attendance.
CZI chief executive officer Sekai Kuvarika noted that the annual congress is the premier annual business and policy conversation gathering for business leaders to interact and share their expertise and experiences for the benefit of Zimbabwe.
“The challenges we face are of a global proportion and we are not immune, quality standards and trade are both global agendas, climate change and sustainability have become part of the competitiveness matrix,” Kuvarika said.
“We need to ensure policy, business, entrepreneurship, leadership, talent all come together, hence we have aptly themed the congress ’Glocalise’’ to reflect both where we are in the larger scheme of things and to characterise the content of the conference.”
CZI is Zimbabwe’s largest business membership organisation with members from the manufacturing, trade, transport, information technology, education and professional services, making up 36 sub-sectors of the Zimbabwean economy.
The confederation’s mandates are to foster, encourage, promote, protect and advance the sustainable growth and development of the manufacturing industry and business in the interests of Zimbabwe’s economic prosperity.
