We are here to stay-Dairibord
STAFF WRITER
Zimbabwe’s largest milk processor, Dairibord Holdings Limited, has dismissed rumours swirling in the market that it intends to exit the country and move its operations to South Africa, Business Times can report.
Mercy Ndoro, the Group CEO, made clear the company’s position saying the Dairibord was committed to Zimbabwe and was here to stay.
“Dairibord Holdings is listed on the Zimbabwe Stock Exchange and remains dedicated to serving the interests of its shareholders, who are largely Zimbabwean.
With a product history of over 70 years, Dairibord is a trusted and reliable brand that has consistently delivered high-quality products to consumers.
Dairibord remains steadfast in its commitment to providing quality, nutritious milk, food and beverage products to Zimbabwe and beyond as the Zimbabwean operations remain the backbone of the expansion drive,” Ndoro said.
Dairibord manufactures a wide range of products from its four plants in Chitungwiza, Chipinge, Harare Simon Mazorodze and Harare Rerekayi Tangwena.
“Dairibord remains firmly to its Zimbabwe roots and will continue to operate within the country.The company is investing in capacity enhancement to support its growth ambition.
These investments are a clear demonstration of the company’s confidence in its future and unwavering dedication to serving the local and regional markets.
Dairibord is the largest milk processing company in Zimbabwe,” Ndoro said, adding that the company works with small- and large-scale farmers to grow raw milk as part of the country’s import substitution strategy.
The company receives and processes about 40% of the national raw milk produced.
Ndoro said the position is that Dairibord has a long standing of successfully exporting its heritage brand to South Africa and other regional markets, failing to meet demand.
Resultantly, Dairibord has initiated strategies to optimise supply and distribution channels in South Africa.
“The intention is to replicate this model in adjacent markets such as Zambia, Botswana and Mozambique.
This will increase the company’s foreign currency generation capacity which will not only benefit the company, but also the country at large,” she said.
