BUSINESS REPORTER
Public Relations expert Yomi Okusanya will headline the Institute of Public Relations and Communication Zimbabwe (PRCZ) excellence Awards in Harare next week.
Okusanya, who is also African Public Relations Association president, will be the guest speaker. The awards ceremony will be run under the theme “Resilience and Retention-Overcoming hardships and challenges of Covid-19”.
Several Awards will be up for grabs.
These include the best campaign in corporate social responsibility award, finance and insurance, lifestyle and entertainment, retail, best innovation campaign, best public relations and communications event. Okusanya is a renowned public relations veteran, group managing director of CMC Connect (Perception Managers) with over 30 years of experience in the marketing communications industry.
PRCZ is a private institution specialising primarily in PR training, media training, presentation training and communication skills.
The organisation goes further to interrogate the science beneath the art of public relations and focus on key issues that matter to the practice, providing timely insights and applied intelligence that PR professionals can put to immediate use.
PRCZ aims to promote social, business and economic integration and are committed to selling positive images of individuals, organisations and the nation as a whole, through the instrumentality of the public relations profession.
