Misred named brand ambassador for Cherry Zimbabwe

STAFF WRITER

Samantha Musa, popularly known as Misred, the celebrated ZIFM Stereo radio personality and lifestyle influencer, has been named the brand ambassador for Cherry Zimbabwe—one of the fastest-growing names in the luxury vehicle market.

Misred opened up about what drew her to the Cherry brand and what she hopes to achieve in her new role.

“What inspired me most was the alignment between Cherry Zimbabwe’s vision and my personal brand. I have always been passionate about representing excellence, innovation, and lifestyle qualities that are both accessible and aspirational,” she said.

Emphasizing how the partnership reflects her personal journey, she added, “I have come a long way, and Cherry just made so much sense when they reached out.”

When asked how her personality and style would resonate with the brand’s luxury clientele, Misred explained, “I believe my personality strikes a balance between elegance, authenticity, and ambition. These qualities resonate deeply with Cherry audience, who value quality and taste. I want to reflect their aspirations in the brands they support.”

Well-known for her captivating presence on radio, Misred shared how she plans to leverage her communication strengths in this new chapter.

“Radio has taught me how to paint vivid pictures with words and evoke emotions through conversation. I will use this superpower in my partnership with Cherry,” she explained.

“Whether sharing the thrill of driving the Tiggo 7 or highlighting Cherry innovations, I aim to create personal, engaging, and aspirational moments.”

She also highlighted what sets the brand apart in the local motoring landscape.

“Cherry I combines innovation, style, and practicality. It challenges traditional notions of luxury while offering an elevated experience that remains accessible. As a brand ambassador, I will highlight how Cherry I caters to the modern Zimbabwean, showcasing its tech-savvy and stylish offerings.”

Balancing her established media career with her new ambassadorial duties, Misred sees a clear synergy.

“I see both roles as extensions of the same purpose. I aim to tell compelling stories that resonate with my audience. You can expect a lot of real-life content that reflects my daily experiences with Cherry.”