Liquid unveils interactive business model

PHILLIMON MHLANGA

Leading pan-African group, Liquid Telecom has rebranded to Liquid Intelligent Technologies Southern Africa, a move which will see the firm becoming a more interactive business providing solutions to companies across the continent.

The company has adopted a multi-pronged approach through several sub-brands namely Liquid Cloud, Cyber Security, Satellite, Networks, Business, Innovation and Home, to deliver enhanced services directly to its customers.

Speaking during the unveiling of the brand, Liquid Intelligent Technologies Southern Africa regional CEO, Wellington Makamure said the company would deliver a suite of tailor-made managed digital services to optimise African businesses of any size to thrive in the global digital economy.

Liquid has connectivity that spreads from Cairo to Cape Town and from Addis Ababa to Dakar, with a backbone for over 73,000 kilometres of fibre optic across the continent.

Makamure said the company would provide tailor-made digital solutions to businesses in the public and private sector across the continent.

“We are excited to usher in this interactive business model. The business transformation will see us being an intelligence solution company. We will be looking more at customer needs and craft solutions for that. We are saying, we are now interactive and adopted a consultative way of doing business.”

He said they have positioned Liquid as an industry leader in intelligent technology and enabling the digital transformation journey.

“We are not new to the ICT space, it is true that we are better known for the extensive fibre infrastructure that spreads over 73 000kms but technology has always been in our DNA.  Part of the transformation includes connectivity services such as hosted Data Centre services, Cloud services, Managed Security services, Unified Communications, Managed Network Services, Applications, professional services and even Big Data & BI solutions, all purpose-built for increased business enablement throughout Africa.

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