RYAN CHIGOCHE
Zimbabwe’s biggest brewer,Delta Corporation, has launched a new lager beer, the Sable lager.
Speaking at the launch of Sable Lager on Friday in the capital, Delta general manager, Tich Rinomhota said the introduction of the new lager was a significant achievement as they had wanted to extend their brand portfolio for long.
”Over the past years our focus has been on the development and growth of our existing brands, additional regional and global brands to our portfolio, and the expansion of our existing pack offerings to traders and consumers.
“We therefore are here to celebrate this new brand launch as a special milestone for Delta , together with you our
traders, supply chain partners, media partners, consumers, and friends,” Rinomhota said.
The new Sable Lager can be comfortably consumed by both men and women increasing the audience of consumers.
This, Delta marketing director, Irimayi Muzorewa said will help the business increase its revenue as well as profitability.
”The Sable Lager is a culmunation of many months of hard work by the entire Delta Lagers team, our research and brand agency partners and we are confident that our consumers will enjoy and wish it had come sooner, because of the unique composition that it offers,” Muzorewa said.
He added: “The coming in of the Sable Lager expands not only our beverage portfolio but also our audience of consumers by being accessible to both men and women, as well as increasing the number of occasions where our beer brands can be enjoyed.
“Most importantly, to us, and our traders, this will give our businesses the opportunity to benefit from incremental volume, revenue and profits.” Muzorewa said.
