Byo hosts inaugural rabbit meat expo

BUSINESS REPORTER

Bulawayo will host the first ever rabbit meat expo next week as demand for the meat soars on the back of its immense health benefits.

The event, which is being hosted by rabbit meat company Midesha Private Limited, will be held on November 19 at Mystique Event Centre.

Midesha is a corporate member of rabbit farmers lobby group, the Zimbabwe Commercial Rabbit Breeders Association (ZICORBA), which has been promoting the production and consumption of rabbit meat in the country.

Midesha chairperson, Siposethu Ncube-Moyo, said the idea of the expo was to popularise the consumption of rabbit meat and to showcase the many ways of preparing the dish, from traditional to fine-dining.

“We have seen a sharp rise in demand for rabbit meat mainly because of its numerous health benefits. The expo is meant to showcase the different ways of preparing rabbit meat, which is still relatively a new dish in the country,” said Ncube-Moyo, who is also ZICORBA vice president.

“We themed it ‘The Big Deal’ because this event will bring families together to have fun while enjoying rabbit meat prepared by some of Bulawayo’s prominent Chefs.  Rabbit meat is indeed a big deal on the meat market in Zimbabwe. Our vision as Midesha is to make rabbit meat a household dish in the country,” she said.

Nutritionists and health experts say that rabbit meat is an “excellent” source of protein, which keeps humans healthy by building and repairing their muscles, skin and blood.