SIMBA RUSHWAYA
The Zimbabwe Tourism Authority (ZTA) is offering 10 percent discount for exhibitors who will register early for the Sanganai/Hlanganani World Toursim Expo set for 12-14 September this year.
This was revealed by the acting chief executive officer of ZTA Rita Likukuma at a press conference in Harare where she added that they were expecting many exhibitors to take advantage of the forthcoming Zimbabwe International Trade Fair (ZITF) and register to be part of the jamboree.
Likukuma urged all operators to come forward and register to be part of this exhibition. She also highlighted that the early bird will pick the biggest worm, “any exhibitor who registers with us during the forthcoming ZITF will receive a 10% discount.”
Zimbabwe will this year host over 100 buyers and screening will be done strictly in order to have the best business partners who are to deliver to their commitments.
Sanganai/Hlanganani is an annual tourism expo organized by the ZTA and showcases the widest variety of Africa’s best tourism products, and attracts international visitors and media from across the world.
Bulawayo last year hosted the event which attracted 325 companies and 150 buyers according to the ZTA. Twenty-three countries also participated at the prime event housing more than 77 companies in sharing stands, which was the highest since Sanganai/ Hlanganani rebranded.
Domestic tourism generated around $335 million in revenue last year on the back of increased hotel occupancies and visits to national parks and monuments.
Overall the national average hotel occupancies rose by five percent to 53 percent from 48 percent recorded in 2017.
Zimbabwe recorded 2,6 million international tourist arrivals in 2018, 6 percent up from 2,4 million received in 2017. The growth in arrivals was driven by the notable growth in arrivals from all source regions and most major markets with the exception of the Americas.
At least 80 percent of tourists received in Zimbabwe came from Africa while the Middle East had the least visitors at just one percent.
The overall performance for Zimbabwe’s tourism was very encouraging, with strong results in all the traditional overseas markets which rose by nine percent to 515 440 from 474 421.
Since 2017 tourist arrivals from overseas markets have galloped by 49 percent from 318 751 in 2016 to 515 440 in 2018.
