95% of ZITF exhibition space taken

CLOUDINE MATOLA
Ninety-five percent of the exhibition space at the Zimbabwe International Trade Fair (ZITF) has been taken up so far, compared to 87% booked at the same time last year, Business Times can report.
Minister of Information Jenfan Muswere said during a post-Cabinet briefing this week that 596 direct exhibitors had registered to participate as of April 7, 2025.
“In terms of the current space booking situation, 95% has been booked to date, compared to 87% booked during the same period in 2024. As at 7 April 2025, 596 direct exhibitors had registered to participate, compared to 428 who registered during the same period in 2024. Of these, 98 are exhibiting for the first time,” Muswere said.
This year’s edition, which will be held under the theme “Industrialisation: Crafting an Integrated Landscape,” will run from April 21 to 26, 2025, and will be officially opened by Mozambican President Daniel Chapo.
“The 65th Edition of the Zimbabwe International Trade Fair (ZITF) is scheduled for 21 to 26 April 2025, and will be held under the theme Industrialisation: Crafting an Integrated Landscape. A key highlight is the extension of the event to six days. The President of the Republic of Mozambique, His Excellency Daniel Chapo will officially open the 65th Edition of ZITF on 25th April, 2025,” he said.
He added that: “The Ministry of Industry and Commerce is conducting strategic dialogues with national Business Member Organisations and industry associations to maximize private sector participation and input.
As part of preparations for the event, Air Zimbabwe and Fast Jet were engaged with the aim to increase flight frequency for exhibitors and visitors and ensuring a positive customer experience.”
Muswere also highlighted the increased interest from international exhibitors.
“International exhibitor space uptake has increased, with 29 countries having registered. These include: Afghanistan, Angola, Austria, Belarus, Botswana, Brazil, Canada, China, the European Union delegation, Egypt, Ethiopia, France, German, Indonesia, Italy, Japan, Kenya, Malawi, Mozambique, Netherlands, Pakistan, Rwanda, South Africa, Sweden, Tanzania, the United Kingdom, the United States of America, United Arab Emirates and Zambia. This surpasses 27 participating nations as at 2024. Additionally, India will also be participating.”
He also outlined key activities scheduled for this year’s edition.
“During this year’s edition, some of the activities that will take place include international business community, Connect Africa Symposium, a return of the CBZ Original Equipment Manufacturers among others, and also there will also be the Rural Industrialisation Indaba featuring for the first time.”