Nzenza rallies business leaders

BUSINESS REPORTER

Industry and Commerce Minister Sekai Nzenza has rallied business leaders to be futuristic in their approach as the country works towards economic revival.

Speaking at the official opening of the 7th edition of the CEO Africa Roundtable Conference 2021 in Victoria Falls yesterday, Nzenza said the Covid-19 pandemic has come as a rude awakening to businesses in general and CEOs and business leaders/influencers are expected to adapt to the new norm of doing business.

“This Covid-19 pandemic has affected all of us in the way we do business. The global business environment has changed and requires smart CEOs, who are futuristic and ready to move our continent towards creating the Africa we want,” Nzenza said.

The event is running under the theme “Charting the Recovery Curve, Building Momentum-Crashing Barriers, and Creating Impact”.

Nzenza said there is a need to centre discussion on how businesses will adopt new technological environments and enhance efficiency and quality in view of stiffer market competition that is going to be brought by the African Continental Free Trade Agreement (AfCFTA) that is in force now.

She said the AfCFTA is here to stay and is expected to boost intra-Africa trade as it aims to liberalise trade across the African continent.

“I would also like to stress that the hosting of this conference is testimony to the fact that Zimbabwe is open for Business and the Ease of Doing Business reforms that the country is currently implementing are testimonial to the Government’s commitment to improve the business operating environment in the country,” Nzenza said.

The CEO Africa Roundtable annual conference runs up to October 29.