Art at the work place
Arts Writer
Art plays a major role in an office set up. Since many organisations add different pieces of art in their work place, this has a huge impact towards the employees and generally the office set up. Big corporations usually have works hanged along their corridors, reception or the boardroom. This easily attracts someone’s attention whenever they enter the room, in as much as it offers some insight on their experience within the space. The type of artwork that is present can give off a diverse ambiance depending on the office environment. These artworks are not randomly bought and placed in these spaces. Since adding colour to a work environment tend to beautify the office, the selection of art to be incorporated into the working space has managed to create a cordial and fascinating working environment at the same time beautifying the work space.
According to Rachel Smith (2016) showing art in the workplace can promote employee performance, mood, and physical well-being, as well as reinforce interactive connections between workers and customers. Having an artwork in an office environment is not only for the benefit of the employees, it also benefits the artists. Since the creative side of art can be competitive, allowing only professional artists to survive in the race purchasing an artwork of aspiring artists can boost their business development. A lot of artists do not practice professionally and for those who do it is important for them to have a strong foundation that will ensure that the business will last a lifetime. There is job creation as artist sell their art to bigger corporates at the same time promoting business relations.
Art can serve as a landmark by helping people recall places and spaces by the artworks they see. Since our eyes are usually attracted by images that we see, art can help a potential client work with an organisation simply by the way the artwork draws their attention. First impressions are formed within 10 seconds and work environment can determine your client’s interest in working with a company. It is important to make a lasting impression when your customers enter your space. It can be through a striking piece that instantly captures attention or more refined art that conveys professionalism and calm.
Smith (2016) goes on to say that businesses hat choose to express their brand identities through super-graphics and other collateral may achieve some of art’s benefits, such as visual interest and collective reference. The type of artwork an organisation purchases depend on the workplace and the type of business that is run by the organisation. This means that the painting should be able to blend in well with the rest of the place.
Art in the work space can help break silence and create conversation between two individuals. It also increase work productivity leading to big financial benefits and increase in revenue for the company. Having art at work can be seen as a way of supporting art and can be a Corporate Social Responsibility. The company can be viewed as a patron of art with the kind and amount of art collection they have in their working environment. This can be used as an effective marketing strategy for the company. The artwork does not have to be an expensive piece but should be one that is able to create a different atmosphere and also be supportive of talented aspiring artists.
Overall, it is important to note that art in a work place does not only serve to benefit the employees, it also creates a good impression of the company, and it can a good way of making a company be more involved in the art sector, which requires significant support from other business practitioners.
